MG Coaching Zug suffered from a website that had many visitors but no conversions. With a comprehensive relaunch – consisting of modern web design, a new offer structure, SEO optimisation and an AI chatbot – we were able to improve the user experience, achieve initial conversions and lay the foundation for long-term growth.
After revamping the website, the first signs of success were evident after just a few days. We expect to see further significant improvements in the coming months, as the SEO strategy will have a long-term impact and the marketing measures will further increase the website's reach.
20 keywords that rank on Google
Just a few days after the website relaunch, the first visible improvements in the ranking of relevant keywords were noticeable. Thanks to targeted SEO measures, optimised landing pages and a technically sound structure, the website is now consistently achieving better positions in search results.
400% increase in conversions
While the old website was unable to generate a single conversion despite receiving many visitors, the new website has already recorded its first bookings. The optimised structure, improved usability and targeted user guidance have contributed significantly to this success.
+8 indexed pages
The new website features structured landing pages for all services, each of which is search engine optimised and clearly focused on user needs. This has enabled eight additional pages to be successfully indexed by Google, significantly increasing the visibility and reach of MG Coaching's entire range of services.
+10 position gain on Google
For key keywords, MG Coaching achieved an average position gain of 10 places shortly after the relaunch. This means greater visibility, more clicks and more potential bookings. Clear evidence that the new website structure is working.
The original MG Coaching Zug website consisted of two pages: a home page and a simple landing page. Although it attracted many visitors, this did not result in a single conversion. The website was based on a template that had only been superficially customised. Important elements such as images and text were generic and did not fit the brand. In addition, essential technical standards in the area of SEO were ignored, which meant that the site neither ranked well in search engines nor inspired confidence in visitors. MG Coaching Zug approached us with a clear request: the website should be optimised to strengthen its online presence and generate more bookings in a targeted manner.
After a thorough analysis of the existing website, we developed a comprehensive strategy to redesign and sustainably improve MG Coaching Zug's online presence. The focus was on completely revamping the web design, which is now modern, professional and tailored to the target audience. The integration of authentic visuals from the client presents the brand in a credible and appealing way. Another important aspect was the restructuring of the offerings. The website now has clearly defined, multilingual landing pages that are specifically optimised for conversion. Each page is equipped with concise calls to action to effectively convert visitors into customers. The multilingual nature of the website helps to appeal to a wider audience and increase its reach. As MG Coaching Zug is a relatively new company and needs to place particular emphasis on building trust, we have equipped the website with several trust elements. These include the integration of Google Reviews, a list of recognised health insurance companies and visible trust banners that underline the company's reliability and professionalism. These measures strengthen visitor confidence and create a reliable basis for new customers. At the same time, we implemented a detailed SEO strategy to increase the visibility of the website. Just a few days after the relaunch, the first improvements in the ranking of relevant keywords were already noticeable. In addition, an AI chatbot was integrated to answer customer enquiries around the clock, further improving the user experience. The project is rounded off by a marketing strategy that is currently being implemented. It includes retargeting measures for website visitors, search engine advertising (SEA) and a social media content strategy. With these measures, MG Coaching Zug is optimally positioned for long-term success and sustainable growth in the digital space.
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