A digital presence that sparks emotions

For the local cultural and light event ‘Lachen lebt und leuchtet’, we designed a website that translates the magic of the event into digital form. The aim was to inform the public, arouse curiosity and at the same time present the partners and programme items in a clear manner. The visual concept conveys the mood of the event – warm, festive and inviting.

From celebration to function – the starting point

‘Lachen lebt und leuchtet’ is an event that brings people together – with music, light, culinary delights and encounters. However, the previous online presence was unable to reflect this atmosphere. A new, emotional website was needed to give the event the stage it deserves – informative, visually appealing and optimised for mobile devices.

Our project approach – functional, visual, inviting

Working closely with the organising team, we developed the web design in Figma, focusing on structure, user guidance and appropriate imagery. The event character should be immediately apparent upon entering the site, which is why atmospheric images, gentle animations and clear navigation elements characterise the design. The content – from the schedule to market stalls to directions – was structured in a user-friendly and compact manner.

A modern foundation with Webflow

To enable efficient implementation and easy maintenance, we opted for Webflow. The website was developed to be fully responsive, making it optimally accessible on all devices. The customer can update content themselves – for example, for future events or partner adjustments – without any technical knowledge.

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